We discovered that there is a large focus on digital channels: over half of construction product manufacturers’ marketing activity is digital. However, traditional marketing (most types of marketing that are not online) still has a place. Almost a fifth of the marketing budget is allocated to construction-tailored marketing channels such as using digital (BIM) object libraries and project leads services such as Glenigan.
It’s clear that there is a changing marketing landscape. When asked to consider how their marketing might look in the next three to five years, 89% of respondents told us that they expect their approach to marketing to change a bit or a lot. Read the full report to discover how they think it will change.